“Email” to the people of NAEF

Dear Organization Friends,

I was recently hired as our content strategist for our organization and have been looking over our website to see where we can increase our success, traffic to our site, and within our site.

Something I thought about while looking over our website is that many eyes see different things. This is why I am reaching out to you for suggestions on how we may better our content within our website or things that you think are working well.

Some content strategies I am pitching are adding shop links on our advocacy page to increases traffic to our shops page. I also think we should provide links to our shop or journal on specific pages within our website. This will provide readers with resources such as books or articles related to the topic they are reading about on the website page. By providing our members and our readers with links to related resources, our members can see what we offer with more ease and will possibly increase sales for our organization.

I know the organizations main goal is to generate art awareness and provide great resources for those in the art community, we also need to look at ways to gain revenue to keep our organization alive.

I am looking forward to any suggestions you may have and ultimately want the content on this website to be better than ever. By using effective content strategies, our organization and our members will benefit from the rewards.

Thank you for your time.


Heather Mooney


“Email” to Upper Management of the National Art Education Association

Dear Upper Management,

My name is Heather Mooney and I was recently hired as your content strategist.  I have spent the last few months going through our website to see where it can be improved. The following are some suggestions that I feel would increase interest, increase membership, and increase donations.

When reviewing our page on opportunities to invest with NAEF, I found that we may want to try a different angle to encourage donations. Although it is great to share testimonials I feel that we may want to include a testimonial from someone who actually benefited from the donation, not only the person who made the donation.

The testimonial by Margaret Peeno does share how donations benefit others but the reader does not feel a real human connection to the importance of outside donations. I personally felt bored and uninspired to donate when I was reading her testimonial.

If there was a video or a personal testimonial from someone who received a grant or benefited from the NAEF and their donations or classes this might inspire more to donate or even volunteer. Specifically sharing a video on someone who would otherwise not have the opportunity that NAEF offered would be ideal.

I also did not see very much on the page about benefits for people who donate. I feel that if someone donates a certain amount to NAEF than they should get a free membership for a certain period of time. Advertising this may increase membership and/or donations to the organization. The truth is, although people donate to be a good human being, most people like if they get something in return for their donation.

Overall, I feel that we could do a better job at marketing our cause. By changing some of our content in the website, I believe we will increase interest, donations, and membership.


Heather Mooney

“Email” to the Money People at National Art Education Association

Dear Chief Financial Officer and Finance Minions,

Hello, My name is Heather Mooney and I was hired a while ago as your content strategist. Some of you may already know me from content strategy meetings. I have spent some time looking through our company website to see how it can be improved. The following are some things that I have found that I think will increase revenue.

When looking at our Advocacy page I have noticed that we do not have a link to our shops page that sells advocacy products. We could add a link on our advocacy page to make people aware of our advocacy products.

I feel that this is important because when someone is looking at our advocacy page, they are already interested in art advocacy and learning more about it. They are our target audience for our advocacy products. They may be interested in buying shirts or posters but may not know that we offer that on our site. If there is a link on the advocacy page to our shop, we are more likely to increase traffic to our shops page where we sell related products, and in turn we could make more of a profit.

I also think that we could better design the NAHS/NJAHS tab in our shop. I feel that it is less likely for our customers and members to purchase items when they have to download a form, and then submit elsewhere when they are looking to buy a product. If we create an online form where people can automatically submit requests for purchases, I feel this would make our site more user-friendly and would once again increase our sales and profits.

Overall, I feel that we should take a better look at our website content and how it is organized. In doing so, I feel it would benefit our organization immensely

Analyzing the National Art Education Association

This organization has a goal of offering high quality, up to date educational information for education leaders, students, and researchers alike and has a goal of supporting instructional practice, research, and leadership. This organization does this by offering many journal and research articles readily available to its members, professional workshops, and summer programs. This organization also strives to show how important art education is and show the benefits of it by continually advocating and showing its benefits through research.

The target audiences for this association includes “elementary, middle, and high school visual arts educators; college and university professors; university students preparing to become art educators; researchers and scholars; teaching artists; administrators and supervisors; and art museum educators—as well as more than 54,000 students who are members of the National Art Honor Society”.  The target audiences are educators in the Art field and researchers or Art or Art education.

The organization offers information about Art Education and its importance through journals, research, workshops, and professional development programs. The association wants Art Educators to have access to professional development programs that they offer, resources to better their classroom practices, interest groups, lesson ideas, and much more. The association wants Researchers to have access to their Art Journal and studies that they are highlighting.

Some channels for this associations content may be email contact or advertisement through social media.  Reaching out via email to offer information on upcoming professional development events or programs would be useful to those who are members so they are aware of what the association offers and keep them up to date on what the association is doing. Advertisement through social media would allow the association to reach out to those who may not be aware of what the association has to offer. This would be a great way to reach out to a larger amount of people.


Mundo de Pepita

I chose the business Mundo de Pepita.


A goal of Mundo de Pepita is to provide Spanish teachers with useful tools to teach students through a thematic approach. The website’s content helps achieve this goal by having mini books and activities that are illustrated with fun characters and written in Spanish.  These resources are geared for young learners and used to excite the students and peek interest for learning a new language.

Another goal of Mundo de Pepita is to provide teachers with tools and information that helps “you do what you do best- teach!” Their website provides ideas, resources, and tips for teaching Spanish at the elementary level through their monthly email newsletter. They also have blog posts that share up to date cultural information and new lessons and materials for the classroom. Below is an example of a resource shared on their blog.

National Association for the Education of Young Children (NAEYC)

The organization that I chose is the National Association for the Education of Young Children, or NAEYC. The NAEYC’s mission statement states that “NAEYC promotes high-quality early learning for all children, birth through age 8, by connecting practice, policy, and research. We advance a diverse, dynamic early childhood profession and support all who care for, educate, and work on behalf of young children.”

One goal of the organization is to promote high-quality early learning from birth through age 8. The content on their website helps achieve this goal because they offer online training for professionals in the field who want to enhance their skills. Their website offers webinars, interactive modules, accreditation training, and access to workshops and global engagement.

Another goal of the organization is to be diverse in the early childhood profession. Their website offers diverse resources for teaching our children, including but not limited to different ways we can teach our children music, art, cooking, and celebrating families. One example is how they view guiding an art project. They offer insight on how we may analyze two different teaching methods. Depending on whether we give direct instructions for an art project, or whether we make it open-ended depends on how we support the growth of creativity in our youth.

The website offers insight, guidance, and resources to aid in beneficial teaching methods.

National Art Education Association

I chose the National Art Education Association whose mission is to “advance visual arts education to fulfill human potential and promote global understanding”.

One goal of this association is to support instructional practice, research, and leadership in visual arts education. The content in their website helps achieve this goal by offering members useful lesson plans, resources, and tools that pertain to art education. The website also has a Monthly Mentor blog which allows for communication with colleagues and support to help collaborative learning.

Another goal of this association is to inform its members of up to date research topics and statistics relating to art education. The content on their website helps achieve this goal by offering its members access to  the Studies in Art Education  journal that reports quantitative, qualitative, historical, and philosophical research in art education.

The following link shows how the National Art Education Association shares news with their readers to educate them on how art impacts the world.



The CAN-SPAM Act is a law that sets the rules and requirements for commercial electronic messages (emails).  The law has seven main requirements that commercial business must abide by or they are subject to penalties up to $41,484 per email. All seven requirements are very important but there are three that I believe are the most important.

I believe that the three most important requirements of the Act are,  “Don’t use false or misleading header information”,  “Tell recipients how to opt out of receiving future email from you”, and “Don’t use deceptive subject lines”.

If a company puts the correct header information and doesn’t use deceptive subject lines, the person reviewing the email can make their own choice as to whether they want to open the email or not. If they do not recognize the business and do not want to receive emails from that particular company, they can make the decision not to. If a company puts deceptive information in their header or subject line, the person receiving the email may think it is a personal email they are receiving and open it.

I believe it is important for a company to clearing explain how you can opt out of receiving their emails. It is frustrating enough having spam overload your emails but is even more aggravating if you are unsure of how to stop spam from a company being sent to your email address.

Overall, I think that the CAN-SPAM Act is very important for companies to comply with and I am grateful that the law has steep fines for companies who violate it.


Education Rickshaw

International Teaching in Motion

Amazing Art Teacher

"As an art teacher, I am inclined to use the word 'beautiful' rather freely because it astounds me what my students produce. There are mini miracles in every painting and if attention is not brought to the successes, a student has nothing to build on."

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